Architizer is a marketplace that connects architects with the building products they need. With over 1.5 million visits a month, Architizer is the world’s premier marketplace for finding, pricing, and specifying building products.
Using Clarifai’s Custom Training product, Architizer was able to create a custom image recognition model to understand architecture-related features like “facade system,” “cantilever,” “Brutalist,” and “living wall.” These custom concepts allowed Architizer to personalize their image recognition solution and categorize their images in a way that was most relevant to their business, rather than relying on a one-size-fits-all general computer vision model.
With Clarifai’s Visual Search product, Architizer built a genuinely relevant content recommendation experience around their custom computer vision model. Architizer was able to automatically understand 1.5 million user-uploaded images on their platform and use that information to surface visually similar content to users. This content helped connect architects with materials they felt inspired by or might want to buy.