Staples Europe is the leading provider of workplace products, services, and solutions to small, mid-sized, and large businesses in Europe. Staples Europe has operations across 17 countries in Europe and provides solutions across 29 European countries – each of which has its eCommerce website.
With Clarifai’s image recognition technology, Staples was able to complete the work of an outside translation agency at a fraction of the time and cost with the same level of accuracy. Clarifai’s API doesn’t just translate English tags into other languages – each concept in the computer vision model is trained and mapped to their respective words in twenty different languages. Thus, tricky lingual concepts like “crane” (the bird) and “crane” (the machinery) or “fall” (the verb) and “fall” (the season) are always correct in Clarifai’s multi-language API.